How About a Vitamin D-Enriched Beer?

In 1936, capitalizing on the demand for vitamin-fortified foods, the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin, introduced a vitamin D-fortified canned beer. Evidently it wasn’t popular, since Schlitz discontinued the product about two years later.

Schlitz vitamin D beer ad

See the Wisconsin Historical Society’s article Schlitz ‘Sunshine Vitamin D Beer Can’

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